An overview

Date
Venue
This is a live online course delivered via Zoom
Google Ads (formerly 'Adwords') represent a fantastic opportunity for businesses to find millions of potential new customers on a variety of websites. This half day training course will teach you how to research, plan and launch your way to success.

JOIN US ONLINE FOR OUR POPULAR HALF DAY TRAINING WORKSHOP AND LEARN HOW TO SET UP AND MANAGE PROFITABLE GOOGLE ADS PPC CAMPAIGNS…

We’re running our popular real-life workshop online

We’ve been running Google Ads training workshops in person for years and now, due to Covid-19, we’re delivering the sessions online. Exactly the same course content, trainer, interactivity and follow-up materials as our in-person training workshops – but now you can take part from the comfort of your sofa…

WHAT’S GOOGLE ADS ALL ABOUT?

Pay-per-click marketing has revolutionised the advertising industry – no platform more so than Google’s AdWords. It’s an amazing system which, when used properly, allows advertisers to invest whatever budget is realistic for them and earn back in sales many more times over what they spend with Google.

One of the most common complaints we hear from clients is how they’ve tried Google Ads before and burned through their budgets with little or no return on investment, often putting them off for life! It’s easy to set up an Ads campaign, but doing so – and then managing it – efficiently and profitably is much harder and requires specialist expertise. Book a place on this course and we’ll show you how it’s done!


WHAT WE’LL COVER

  • Introduction to the concept of Google Ads PPC marketing
  • Getting the most out of Google Ads’ upgraded interface, and advanced options
  • Defining your PPC strategy
  • Basic PPC account optimisation
  • Effective PPC account structure
  • Managing campaigns, keywords and ad groups
  • Improving quality scores: getting more clicks for less cost
  • Keyword bidding strategies
  • Campaign settings and market targeting
  • Writing effective ad text
  • Ad extensions and enhancements
  • Goals, analysis, and reporting

WHO SHOULD ATTEND

  • Marketing professionals
  • Digital marketing professionals
  • Advertising professionals
  • E-Commerce professionals
  • Web analysts
  • Anyone with an interest in how to make the world’s most popular advertising platform work profitably for them!

Make a booking

Book securely via Eventbrite

Cost

FREE

Places

Open to anyone

Booking

Click the button below to book securely via Eventbrite

Where
When
Book this event
Events
More Events

Introduction to Google Ads Training Course – London

Date
Venue
1 Tottenham Court Rd, London W1T 1BA

Understanding Google Analytics Training Course – Guildford

Date
Venue
University of Surrey, Stag Hill, Guildford, Surrey GU2 7XH

Advanced Google Ads Training Course - London

Date
Venue
London

We'll help you exceed your digital ambitions and get results online that make us all proud.

Interested in working with us on a project or finding out how we can help you?

Drop us a line and we'll be in touch soon!

A bit about you
What do you need?
What features are you looking for?
Total Website Budget
Monthly Marketing Budget
How can we help you?
Hi there! What's up?

Sending

Success! We'll be in touch soon.

Error! There was a problem sending the form, please re-try or contact us directly.