Pay-per-click marketing has revolutionised the advertising industry – no platform more so than Google Ads (formerly known as Adwords). It’s an amazing system which, when used properly, allows advertisers to invest whatever budget is realistic for them and earn back in sales many more times over what they spend with Google.
On the face of it, AdWords is a really simple platform that lets even novice users set up their own campaigns with an easy step-by-step process. Yet one of the most common complaints we hear from clients is how they’ve tried AdWords before and burned through their budgets with little or no return on investment, often putting them off for life! It’s really easy to set up an AdWords campaign, but doing so – and then managing it – efficiently and profitably is much harder and requires specialist expertise. Book a place on this course and we’ll show you how it’s done!