An overview

Date
Venue
Guildford
Learn how to gain media exposure for your brand online with high value coverage in national publications - with all-important links back to your website for enhancing your site's SEO performance at our half-day training workshop on digital PR.

JOIN US FOR OUR HALF-DAY TRAINING WORKSHOP AND LEARN HOW TO GAIN HIGH VALUE MEDIA EXPOSURE AND BACK-LINKS FOR YOUR BRAND ONLINE

What’s it all about?

A masterclass workshop for anyone in any industry on how to gain media exposure for your brand online, earning yourself powerful SEO impact links from high authority publications.

You probably know that any website’s rankings in Google are heavily reliant on links from other sites – but Google long ago made it impossible to artificially game this system.

Earning better SEO rankings involves earning genuine, high authority online media coverage.

Come to our half-day Digital PR training workshop to find out how it’s done and you’ll come away with tips you can put into action immediately.

WHAT WE’LL COVER:

SEO Past, Present and Future

Dispelling myths about SEO – with a focus on the things that used to work, but don’t anymore.

When is a link not a link?

How to measure the value of links, and why a high-value link can be worth dozens of low-value links.

We’ll get a little technical, but it will help us to understand how Google works, and how we can tune our activity accordingly.

Where do links come from?

A run-through of all the techniques used to earn high value links.

Approaches to content marketing and methods of promoting your brand to journalists and bloggers.

Techniques which used to work, but don’t anymore – and how things will change in the coming years.

Links in action

Case studies of real-world link-building campaigns (some of our own, and some major campaigns by the big players in marketing).

We’ll cover:

  • How do you win links in a boring industry?
  • How do you win links in a very competitive niche
  • What happens when you get it wrong?

Ideas workshop

An ideas workshop to come up with creative ideas that you can use to earn links today.

Regardless of your industry, you’ll come away with something you can put into place immediately.

Make a booking

Book securely via Eventbrite

Cost

£149 + VAT per attendee

Places

Places are limited to 20 so book early to avoid disappointment

Booking

Click the button below to book securely via Eventbrite

Where
University Of Surrey, Stag Hill, University Campus, Guildford, UK
When
Book this event
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We'll help you exceed your digital ambitions and get results online that make us all proud.

Interested in working with us on a project or finding out how we can help you?

Drop us a line and we'll be in touch soon!

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