An overview

Date
Venue
Online Workshop delivered via Google Meet
Following the popularity of our recent introductory level PPC courses, this course delves into greater technical detail on the setup, management, and performance of profitable AdWords campaigns – and assumes attendees will have some prior experience of the AdWords platform.

JOIN US FOR OUR IN-DEPTH HALF DAY TRAINING WORKSHOP ON ADVANCED MANAGEMENT OF PROFITABLE GOOGLE ADS PPC CAMPAIGNS…

WHAT’S IT ALL ABOUT…?

Pay-per-click marketing has revolutionised the advertising industry – no platform more so than Google Ads (formerly known as Adwords). It’s an amazing system which, when used properly, allows advertisers to invest whatever budget is realistic for them and earn back in sales many more times over what they spend with Google.

On the face of it, AdWords is a really simple platform that lets even novice users set up their own campaigns with an easy step-by-step process. Yet one of the most common complaints we hear from clients is how they’ve tried AdWords before and burned through their budgets with little or no return on investment, often putting them off for life! It’s really easy to set up an AdWords campaign, but doing so – and then managing it – efficiently and profitably is much harder and requires specialist expertise. Book a place on this course and we’ll show you how it’s done!


WHAT WE’LL COVER

  • Recapping on the basics
  • Getting the most out of Google Ads’ upgraded interface, and advanced options
  • Daily Ads optimisation techniques
  • Google Shopping strategy and automation
  • HTML5 display ad strategy
  • Youtube ad strategy
  • Split testing and experiments
  • Remarketing and dynamic remarketing
  • Building lead generative campaigns
  • Building ecommerce campaigns
  • Automated rules
  • Advanced scripted automation

WHO SHOULD ATTEND

  • Marketing professionals
  • Digital marketing professionals
  • Advertising professionals
  • E-Commerce professionals
  • Web analysts
  • Anyone with an interest in how to make the world’s most popular advertising platform work profitably for them!

Make a booking

Book securely via Eventbrite

Cost

£20+ VAT per attendee

Places

Places are limited so book early to avoid disappointment

Booking

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