- Solent University The Spark, East Park Terrace, Southampton SO14 0YN
Our next ecommerce ‘future trends’ meetup is all about conversational commerce.
The last five-years in ecommerce have been all about establishing a presence and influence on social media networks, but a golden rule in ecommerce marketing is: ‘be where your customers are’…
Consumers now spend considerably more of their time on social messaging apps (Whatsapp, Facebook Messenger, Snapchat, etc) than they do on the social platforms themselves.
Businesses are adapting in a number of ways, including enabling messaging apps as a way to pay, as communication channels for customer service – and with AI-driven bots that guide customers to recommended products in response to chat-based enquiries.
Find out more about the trends in conversational commerce and how they might be applied to your business – whether it’s consumer or B2B ecommerce, with plenty of opportunity for discussion, questions and answers and meeting others either involved with, or working in, ecommerce.