The challenge

Re-building online store with Magento2

Naturalmat is the UK’s leading manufacturer of organic mattresses. Handmade in Devon, their mattresses are supplied worldwide to hotel chains and direct to consumers via their stores and their website.

By performing a detailed competitor analysis, we were able to identify the full search demand landscape and create granular, faceted navigation for an improved user journey that also allowed for greatly improved SEO performance. The new Naturalmat site looks stunning and works brilliantly for users and for the client administrating it.

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Our solution

Building a successful new revenue stream for an established organisation

WHAT WE DID

We moved Naturalmat over to Magento – the world’s leading ecommerce platform. By performing a detailed competitor analysis, we were able to identify the full search demand landscape and create granular, faceted navigation for an improved user journey that also allowed for greatly improved SEO performance.

Trust factors like testimonials, reviews and product USPs were brought to the fore in our design and the speed and performance of the site dramatically increased. The new Naturalmat site looks stunning and works brilliantly for users and for the client administrating it.

What we solved...

The challenge

Re-building online store with Magento2

Our solution

WHAT WE DID

THE RESULTS

Increases in...

Overall traffic

Total revenue

Conversion rate

Number of transaction

Advantec

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