National Childbirth Trust

Developing a new mobile and tablet course booking system for the UK's largest charity for parents

What we solved...

  • Design & Interface

The challenge

Increase conversions through new mobile and tablet interface designs

NCT is the UK’s largest charity for parents. If you’ve had a baby, chances are you’ve been helped and advised by the NCT.

Their problem was with their online course booking system, which was was not compatible with mobile or tablet devices, resulting in decreasing online bookings as their users’ device usage shifted rapidly to mobile. They needed help re-designing their user experience.

Our Solution

Increasing conversion rates and user engagement with mobile UX

Data-Driven User Interface Design

Designing for Revenue-Growth

We completely re-designed the user experience of the course booking system on mobile and tablet devices. Using data and insights from their analytics, we designed wireframes and prototype layouts for every step of the course booking process, adapting them specifically for each device type and screen orientation.

We then re-wrote the site’s front end code, implementing ‘responsive’ design so that each part of the course search and booking system worked perfectly on all devices and all screen shapes.

NCT take over 70,000 online course bookings each year. They had identified a clear trend that traffic to their site from mobile and tablet devices was increasing, but the conversion rate of course bookings was actually decreasing. It was clear this was down to the awkward user interface for the course booking process on these devices.

When we rolled out the re-designed mobile and tablet interfaces, the decline in conversion rate on these devices was immediately reversed, rapidly returning the NCT’s investment in the project.

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