Content is the foundation of virtually all digital marketing strategies, but there’s a big difference between creating content for the sake of it and creating content that opens doors to new sales leads, website traffic and greater digital revenues.

Our Effective Content Marketing workshop will teach you how you can make the most of your time and resources to use digital content to compete with the giants in your industry.

Learn strategies for creating engaging, high impact content with the greatest potential for going ‘viral’.

You will learn

• How to consistently come up with new ideas for engaging content
• The difference between content that gets shared and that which doesn’t
• What makes content go ‘viral’?
• How to optimise your content to maximise your audience
• How to seed your content so the right people see and share it.
• How best to use social platforms for content engagement
• Should you pay for promotion?
• How to identify and outreach to ‘influencers’
• How to measure results of your content campaigns