WHAT’S IT ALL ABOUT?

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Learn how to make full use of the powerful features, tools, and reports available with Google Analytics.

At the end of the course, you will leave with a far better understanding of how to gain insights into how your users find and interact with your website.

An in-depth, intermediate half-day training session on how to use Google Analytics.

WHAT WILL WE COVER?

• Installing and testing Google Analytics
• Analytics Key terms
• Identifying your traffic sources
• Demographics and audiences
• Segmenting your website visitors
• Micro vs. macro goals
• Tagging your marketing campaigns
• Assessing user behaviour
• Reporting and measurement

WHO SHOULD ATTEND?

• Marketing professionals
• Digital marketing professionals
• Advertising professionals
• E-Commerce professionals
• Web analysts
• Anyone with an interest in how to make the world’s most popular analytics software work profitably for them!