Welcome to the first of what will be our annual survey in to the trends and behaviours of ecommerce consumers in the UK.

As an agency helping clients with their ecommerce strategies and technology, we have a deep interest in the behaviour of ecommerce consumers and how retailers can leverage that information to provide better experiences for their customers that help them build more profitable digital businesses. We questioned a sample of UK online shoppers about their online shopping behaviour and expectations. Here are the results…