Advantec

An overview

Date
Venue
London
On this full-day course we will niche on digital marketing for charities.

Come to our next event and learn how to apply Google in your everyday digital marketing ambitions.

At Advantec, we help our clients exceed their digital marketing and eCommerce ambitions and get results online that make us all proud. We’ve worked with a variety of charities on different goals, including The National Childbirth Trust (NCT) and Cards For Good Causes. Having delivered hundreds of courses ourselves, we are proud to team up with Charity Clarity to deliver a full day’s training course on Google Analytics and Google AdWords for charities (two of the world’s most trusted and used platforms in digital marketing).

 

GOOGLE ANALYTICS – WHAT WE’LL COVER


  • Analytics Key terms
  • Installing and testing Google Analytics
  • Identifying your traffic sources
  • Demographics and audiences
  • Segmenting your website visitors
  • Micro vs. macro goals
  • Tagging your marketing campaigns
  • Assessing user behaviour

 

GOOGLE ADWORDS – WHAT WE’LL COVER


  • Introduction to the concept of Google AdWords PPC marketing
  • Getting the most out of Adwords’ upgraded interface
  • Defining your PPC strategy
  • Basic PPC account optimisation
  • Effective PPC account structure
  • Managing campaigns, keywords and ad groups
  • Improving quality scores: getting more clicks for less cost
  • Keyword bidding strategies
  • Campaign settings and market targeting
  • Writing effective ad text
  • Ad extensions and enhancements
  • Goals, analysis, and reporting

 

WHO SHOULD ATTEND


  • Marketing professionals
  • Digital marketing professionals
  • Advertising professionals
  • E-Commerce professionals
  • Web analysts
  • Anyone with an interest in how to make the world’s most popular analytics software work profitably for them!

Make a booking

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Cost

£199 + VAT per attendee

Places

Places are limited so book early to avoid disappointment

Booking

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Where
London, United Kingdom
When
Book this event
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