Advantec

An overview

Date
Venue
Southampton
Following the popularity of our recent introductory level PPC courses, this course delves into greater technical detail on the setup, management, and performance of profitable AdWords campaigns – and assumes attendees will have some prior experience of the AdWords platform.

OUR IN-DEPTH HALF DAY TRAINING WORKSHOP ON ADVANCED MANAGEMENT OF PROFITABLE GOOGLE ADWORDS CAMPAIGNS…

WHAT’S IT ALL ABOUT…?

Pay-per-click marketing has revolutionised the advertising industry – no platform more so than Google’s AdWords. It’s an amazing system which, when used properly, allows advertisers to invest whatever budget is realistic for them and earn back in sales many more times over what they spend with Google.

On the face of it, AdWords is a really simple platform that lets even novice users set up their own campaigns with an easy step-by-step process. Yet one of the most common complaints we hear from clients is how they’ve tried AdWords before and burned through their budgets with little or no return on investment, often putting them off for life! It’s really easy to set up an AdWords campaign, but doing so – and then managing it – efficiently and profitably is much harder and requires specialist expertise. Book a place on this course and we’ll show you how it’s done!


WHAT WE’LL COVER

  • Recapping on the basics
  • Daily AdWords optimisation techniques
  • Google Shopping strategy and automation
  • HTML5 display ad strategy
  • Youtube ad strategy
  • Split testing and experiments
  • Remarketing and dynamic remarketing
  • Building lead generative campaigns
  • Building ecommerce campaigns
  • Automated rules
  • Advanced scripted automation

WHO SHOULD ATTEND

  • Marketing professionals
  • Digital marketing professionals
  • Advertising professionals
  • E-Commerce professionals
  • Web analysts
  • Anyone with an interest in how to make the world’s most popular advertising platform work profitably for them!

“The content and presentation of the course were very high quality and engaging. The training will definitely help me to improve our future strategy. I would highly recommend it to anyone!”
– Jo Wlazlo, Lynwood Village


 

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Cost

£149 + VAT per attendee

Places

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Where
Solent University, East Park Terrace, Southampton, SO14 0LY
When
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