Fully integrated solution
We designed and built a cutting edge new ecommerce site on the Magento platform. The project involved designing a new user interface based on usability studies to ensure the new site would only increase their already high conversion rates. We integrated the new site with Pro AV’s SAP B1 system, eliminating duplication of data entry and automating order processing.
Post-launch, we commenced a digital marketing campaign, including strategy planning, Adwords management, content marketing and SEO.
Taking an already successful site and completely revamping its technology, design and marketing strategy is a big responsibility for any agency and a big risk for any client. However in digital, if you’re not moving forward, you’re going backwards and Pro AV, after years being hampered by a dated CMS and internal processes they had outgrown, realised the need to shake things up to stay ahead of the competition.