Simplifying complex B2B account rules

We designed and built a new ecommerce site using Magento, which has powerful B2B trade account functionality, enabling Alpha to sell thousands of different products to different trade customers with custom pricing set by their Sage 50 system.

The site now integrates with three software systems: Sage, Salesforce & SalesLogix. Customer, product and order data now flows automatically between the website and Alpha Labs’ accounts, marketing and CRM systems.

Because of the complexities of all their customers’ different pricing and discount rules, Alpha Labs were seriously hampered when it came to ecommerce. The website we built for them opened up a brand new sales channel for them, at the same time automating their previously complex workflow, making sales, marketing and finance teams’ lives easier.