Advantec
R&M Electrical Showroom

Helping a multi-national B2B wholesaler diversify in to consumer ecommerce retail

What we solved...

  • Design & Interface
  • Platforms & Technology
  • Digital Marketing
  • Integration & Programming

The challenge

Taking a new ecommerce venture from zero to £50k sales in the first month...

R&M Electrical Group is one of the UK’s largest electrical wholesalers. For over 30-years the company has been a strictly B2B trade supplier but saw an opportunity to branch out in to the consumer market with a new range of energy saving home electrical products.

They chose us to help launch this completely new division of their business - with amazing results!

Our solution

Building a successful new revenue stream for an established organisation

User Experience, Technology, Strategy & Marketing

Lightning fast ROI

We spent time creating a visual design and user experience which was perfectly suited to the Electrical Showroom’s products and perfectly showcased the
unique, high-tech product range on all devices. Having launched the new site, we immediately implemented a digital marketing strategy involving SEO, Adwords PPC, social media and content marketing, which drove £50k in revenue in the first month of trading – a figure that has risen continually in the months since!

The Electrical Showroom has been one of our most successful ecommerce projects in terms of its performance from a complete standing start. The site trades under a separate brand from R&M Electrical’s established business, so had no prior brand reputation, no previous customer base – and R&M Electrical had no previous experience of digital retail.

To start with literally nothing and be pushing almost £1-million in revenue in the first year is pretty good going by anyone’s standards. They are currently moving to a dedicated ecommerce warehouse from which to run this new, expanding arm of their multi-national business.