Advantec
Proactive UK

Re-platforming this successful audio-visual equipment retailer from an obsolete CMS to a new system fit for future growth

What we solved...

  • Design & Interface
  • Platforms & Technology
  • Digital Marketing
  • Integration & Programming

The challenge

Re-designing and re-building on to Magento integrated with SAP B1 ERP system

Pro AV already had a £multi-million turnover ecommerce business when they approached us. Their problem was a dated CMS platform with very little control over their site, which was fast becoming obsolete...

They needed to ‘re-platform’ the site on to a modern, well-supported CMS which would form the foundation for further growth. They chose us to move them over to Magento and to manage their new digital marketing strategy..

Our Solution

Moving to an ecommerce platform built for growth...

Fully integrated solution

We designed and built a cutting edge new ecommerce site on the Magento platform. The project involved designing a new user interface based on usability studies to ensure the new site would only increase their already high conversion rates. We integrated the new site with Pro AV’s SAP B1 system, eliminating duplication of data entry and automating order processing.

Post-launch, we commenced a digital marketing campaign, including strategy planning, Adwords management, content marketing and SEO.

Taking an already successful site and completely revamping its technology, design and marketing strategy is a big responsibility for any agency and a big risk for any client. However in digital, if you’re not moving forward, you’re going backwards and Pro AV, after years being hampered by a dated CMS and internal processes they had outgrown, realised the need to shake things up to stay ahead of the competition.