Advantec
Hargroves Cycles

Helping to build one of the UK's leading online bike shop businesses

What we solved...

  • Design & Interface
  • Platforms & Technology
  • Integration & Programming

The challenge

From small beginnings to serious digital retail

Hargroves Cycles is a popular chain of bike shops across the South of England. We began working with Hargroves when their ecommerce operation was being managed part-time from one computer in the corner of a stock room.

Over 6-years, we helped them build a £multi-million ecommerce operation with a dedicated mail-order warehouse and in-house digital team...

Our Solution

Building a long-term digital revenue stream...

Design, technology and marketing

High growth ecommerce

Our first ecommerce project for Hargroves was a small, custom ecommerce site, which formed the foundation for their first years trading online and took them from virtually non-existent online revenues to a 6-figure turnover.

As the potential of ecommerce became clear, Hargroves re-invested, upgrading and ultimately re-platforming the site on to Magento, by which time, with our technical and commercial help, they had a £multi-million turnover website and dedicated in-house web team and warehouse.

Hargroves Cycles is an amazing example of how, when approached with the right sort of commitment and in partnership with the right agency, ecommerce can rapidly transform an entire business. When we first visited Hargroves, they ran a tiny website from the corner of a small office. After launching the first incarnation of their site with us, we were blown away when returning the following year to find a whole team of people operating from a dedicated mail order warehouse.

Hargroves continued to invest in the growth of their digital business and we helped them integrate with their stock control system, develop the site for mobile, build an online finance feature, a loyalty scheme, implement a digital marketing strategy and move the site on to a CMS more suited to their new enterprise level needs (Magento).