Beaulieu Motor Museum

New integrated ticket-sales and visitor attraction site for the famous tourist destination

What we solved...

Design & Interface
Platforms & Technology
Integration & Programming

The Challenge

ELEGANT USER EXPERIENCE COMBINED WITH TECHNICAL BRILLIANCE

One of the south’s best-loved tourist attractions, Beaulieu’s previous website wasn't fit to handle the increase in demand from visitors wanting to book tickets and plan their visits online - particularly from mobile devices.

They needed a website with a user experience that did justice to their award-winning destination - and one which could sell tickets to their attractions and events, integrating with their CRM and attraction management systems...

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Our Solution

Increasing traffic, engagement and online revenue

Attract, entice, engage...

What we did

The brief from Beaulieu was to design a site that engages and entices users to want to visit and which facilitates quick and easy ticket sales. Internally, they wanted to automate their previously manual processing tasks. We developed for them:

Full digital design, branding and user experience
A ‘mobile first’ approach to the site’s design
Online ticket sales with printable, scannable tickets
Functionality for gift shop product sales
Event management and booking system
Integration with Beaulieu’s offline CRM systems

The Results

Increases in...

Page Views

Improved SEO and a higher rate of returning visitors saw the site’s traffic increase by 51% after launch.

Pages per Visit

The improved user experience now keeps visitors engaged for longer, viewing 48% more content than before.

Time on Site

Users now spend on average 56% longer interacting with the new site than they did on the old site.

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Goals

A massive increase in online ticket bookings, as well as other commercial goals such as newsletter signups.

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