Advantec

About you...

You're an experienced digital marketer with skills across a broad range of digital channels and disciplines

Advantec is one of the South’s best-known digital agencies – with a growing team and impressive list of clients. We have a friendly, enjoyable working environment with excellent benefits, plenty of opportunity for career progression – and the chance to work on some exciting, high-profile and successful digital campaigns.

Digital Marketing Strategist

The role

Planning, analysing, recommending and implementing multi-channel digital marketing strategies for our clients’ digital campaigns.

You’ll work closely with our clients to develop an understanding of their business objectives and challenges – and then work with our marketing and web development teams to plan and implement effective digital strategies that meet or exceed clients’ goals.

We have specialists here on our team in numerous disciplines – from user experience to search engine optimisation, PPC marketing, content marketing, social media and so on. We now need a Digital Strategist to work closely with these experts to plan, implement, review and constantly improve our clients’ digital campaigns for maximum return on their investment.

You’ll be the key link between our clients and our in-house team, ensuring we have a fully documented understanding of each client’s aims and objectives and ensuring all our team have a clear plan of action to follow against measurable goals.

You’ll then be responsible, in co-operation with our Client Services team, for reporting back to clients on a regular basis on progress – along with our recommendations for continuous improvement.

Responsibilities

  • Conducting discovery workshops with clients
  • Carrying out research and reviewing / auditing clients’ digital activities, their markets and competitors
  • Identifying key requirements for clients’ digital campaigns
  • Playing a part in the UX, IA and wireframing process of new website build projects
  • Coming up with creative and inventive solutions to meet clients’ digital marketing objectives
  • Planning allocation of client budgets to appropriate marketing channels
  • Providing insights and plans of action from website analytics data
  • Carry out usability testing – and reporting back to clients with findings and recommendations
  • Keeping abreast of new technologies and industry changes and introducing these to clients
  • Ensuring the performance of all our client marketing activity is tracked and reported
  • Helping with new client meetings and pitches

Experience and Skills

  • At least 3 years’ experience in a digital marketing environment
  • Experience in a digital agency would be extremely beneficial
  • A strong general understanding across digital channels: SEO, PPC, content, social and so on
  • A great understanding of conversion rate optimisation and website usability
  • Extensive experience with web analytics
  • Excellent written and verbal communication skills
  • A client-friendly nature – comfortable liaising with clients at all levels of seniority
  • Enthusiasm and a love for all things digital
  • Ability to work efficiently across multiple campaigns and projects

Salary and Benefits

We have a brilliant range of employee benefits (see below). Salary negotiable according to experience.

Company benefits
Flexitime
Flexible Working Hours

Start early, finish early… Start late, finish late… Work through lunch, finish early… As long as you’re in the office for some core hours, we’re happy for you to work flexible hours to fit with your lifestyle and family arrangements. If you have special requirements for your working hours to fit around family or other commitments, we’re happy to do what we can to make it work.

Cycle To Work Scheme
Cycle To Work Scheme - Get a Tax Free Bike

Cyclescheme is a government system enabling you to get a discounted bike from a local bike shop and pay for it with monthly contributions from your salary, reducing your tax bill and getting a bike at a much reduced cost.

Childcare Vouchers
Tax-Efficient, Lower-Cost Childcare

If you have children in childcare, you can use our tax-efficient childcare voucher scheme to help pay for it.

Healthcare & Insurance
Private BUPA Healthcare and Life Insurance

Free private healthcare with Bupa. No NHS waiting lists or shared hospital wards – if you’re unfortunate enough to need ongoing medical treatment, it’s all covered by us with a Bupa plan, including unlimited cancer care cover. There’s also free life insurance to the value of a full year’s salary to your next-of-kin for all employees.

Social Events
Social Events Committee

Monthly social events, all paid for by the company – and chosen by the whole-team. Anything from a free meal out to bowling, paintball – or any other ideas you and the team dream up.

Pension
Contributory Pension Scheme

We offer a full contributory pension scheme. These are becoming a legal requirement over the next few years, but we’ve jumped ahead of the statutory requirements and have offered this to all employees for years.

Free Food
Free Bacon Rolls and Fruit Deliveries

Regular free shipments of freshly-cooked bacon rolls, accompanied by a platter of fresh fruit for the more health-conscious!

Birthday Day Off
No-One Should Have to Work on Their Birthday!

As simple as it sounds – a day off on full pay for your birthday (or next working day if it falls on a weekend)

Training
Free Monthly Training for Whatever You Want!

We’ll fund any type of training or learning you want to do, work-related or not. Piano lessons, horse-riding – anything. If you do take any work-related training, not only will we pay for it, we’ll give you half a day off each month to do it.